Tag Archives: Anchoring

Don’t stifle ambitious energy saving goals

Just changing the anchor changed the goals these professionals set.

When a group of students and I learned about the anchoring bias, which refers to our tendency to gravitate towards a pre-defined standard regardless of its relevance, we thought it may influence how people set goals to reduce energy use.  So, we decided to see if the bias was present among professionals who design and operate buildings, which use lots of energy, about 40% of Read More →